Caribbean Travel Advisor

The CHTA Has a New Caribbean Travel Specialist Program 

By: Dana Niland

The Caribbean Hotel and Tourism Association has unveiled a new program for travel advisors focused on the Caribbean, Caribbean Travel Advisor has learned. 

It’s called the Caribbean Travel Specialist Program, and the goal is to “heighten awareness of the Caribbean region within the extensive travel trade network while enhancing visitors’ travel experiences,” according to the organization. 

The program is being conducted in partnership with taCONNECT and My Booking Rewards. 

CHTA members can get access to to discounted services and connect with agents in major markets. 

“The Certified Caribbean Travel Specialist Program reflects our commitment to providing travel advisors with the tools and resources they need to confidently promote the Caribbean as a premier destination to their clients,” said CHTA Immediate Past President Nicola Madden-Greig. 

The program will ensure that “travel advisors are experts in the Caribbean region, recommending curated itineraries that showcase the immense beauty, wealth of activities and experiences throughout the region,” she said. 

Travel advisors who participate will get access to offers, benefits, FAM trips, invitations to Caribbean Travel Marketaplace and rewards for logging bookings. 

You can find more at TA Connect

This Legendary Caribbean Resort Is Finally Reopening — And Taking Bookings

By: Alexander Britell

It’s one of the most iconic resorts in the Caribbean. For years, it was arguably the top private-island destination in the whole region. 

Then the storms came in, and for seven years, it’s been shuttered. 

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This New Dominican Republic All-Inclusive Now Has an Opening Date 

By: Guy Britton

It’s one of the most anticipated debuts in the Caribbean: the Zemi Miches All-Inclusive Resort in the Dominican Republic. 

Now, the resort finally has an opening date, Caribbean Travel Advisor has learned. 

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New Caribbean Travel Advisor Awards to Honor the Best Travel Agencies Selling the Caribbean

By: Joe Pike

Caribbean Travel Advisor has launched its new awards program honoring top advisors to compete for votes in such categories as Best Small Agency to Best Agency for Weddings: the Caribbean Travel Advisor Awards 2025.

“We always strive to give our audience all the information it needs when planning its next Caribbean vacation,” said Alexander Britell, editor and publisher of Caribbean Journal and Caribbean Travel Advisor. “These awards will put a spotlight on the best advisors in the country, creating the best advisor database for our loyal readers.”

To vote, you need to be a subscriber of Caribbean Travel Advisor. To subscribe, visit here.

To vote, visit here. Voting is now live and ends on Jan. 4, 2025. 

Nominees for each category were chosen by travel specialists and the editorial team at Caribbean Journal and Caribbean Travel Advisor. Here’s a full breakdown of all the categories and nominees for each. Each category has a write-in option as well.

Best Small Agency

Penny Sheldon Travel

Travelista Travels 

Unique Romance & Adventure Travel 

Worth The Trip Travel 

Accent on Travel 

Best Large Agency

Blue Pineapple Travel 

Vincent Vacations 

VIP Vacations Inc. 

Connoisseur Travel 

TripGuy 

Best Cruise Agency

Travel Happy Agency 

Cruise Planners 

Travel Design, Co

Travel Biz Boss 

Harr Travel 

Best All Inclusive Agency

VIP Vacations, Inc.

The TravelSmiths

Holiday Travel International

Tropical Travelers  

BeachBum

Be All Inclusive

Best Agency for Weddings

Time for Travel, LLC 

Mad Hatter Adventures Travel Company 

BeachBum 

Unique Romance & Adventure Travel 

VIP Vacations, Inc.

Best Female-Focused Agency 

Travel With Nikki 

Your Vacation Plan 

The Travel Byrds 

Unique Romance & Adventure Travel 

Travelista Travels 

Best Millennial Agency 

Be All Inclusive 

Unique Travel 

Travel With Nikki 

Get Out Custom Travels 

The Travel Byrds 

Best LBGTQ-Travel Focused Agency

Travel Biz Boss 

Rainbow Getaways 

Makin’ Memories Travel 

Culture Traveler 

HE Travel

Best Agency for Friends’ Getaways 

Makin’ Memories Travel

Travel With Nikki 

VIP Vacations Inc. 

Unique Romance & Adventure Travel 

Custom Travel Services, Inc.

Best Agency for Group Travel

Dreams and Destinations, Inc. 

Quality Travel & Tours 

Harmon Travel 

Thomas Travel, Inc.

Accent on Travel  

Best Agency for Multigenerational Travel

Unique Romance & Adventure Travel 

Travel Design Co.

Travel With Nikki 

The TravelSmiths

VIP Vacations, Inc.

Best Overall Agency for Caribbean Travel

The TravelSmiths

VIP Vacations, Inc.

TripGuy

Travel Tom

Travelista Travels

Vote for the 2025 Caribbean Travel Advisor Awards

By: Caribbean Journal Staff

You can find the voting link for the Caribbean Travel Advisor Awards here. You must be a paying subscriber of Caribbean Travel Advisor to vote.

Voting for the Caribbean Travel Advisor Awards ends on Jan. 4, 2025.

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What Does the Hyatt-Bahia Principe Deal Mean for the Caribbean? 

By: Caribbean Journal Staff

It’s the biggest hotel deal impacting the Caribbean so far this year: Hyatt has entered into a “long term asset-light strategic joint venture” with Bahia Principe-parent Grupo Piñero that will manage Bahia Principe’s branded hotels and resorts and own the Bahia Principe brand. 

So what does it mean for the Caribbean? 

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The Biggest Caribbean Travel Trends, According to Sandals Resorts

By: Caitlin Sullivan

What are the biggest trends in the fast-growing all-inclusive space in the Caribbean right now? 

And what does they tell us about travelers’ current needs and demands? 

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What to Know About St Lucia Travel Right Now  

By: Joe Pike

While most travel advisors are aware of St. Lucia’s most prominent hotels, many of the island’s smaller properties are picking up steam, particularly those in the increasingly popular Bay Gardens portfolio.

In fact, Richard Moss, senior sales manager for North America for the Saint Lucia Tourism Authority, said St. Lucia’s smaller hotels are beginning to gain “cult status with agents.”

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How to Become an Aruba Certified Expert 

By: Caribbean Journal Staff

Those beaches. If you haven’t been to Aruba, you’re missing out on some of the most spectacular stretches of sand anywhere in the Caribbean: Eagle Beach, Palm Beach, even the rugged, raw beaches like Boca Grandi on the east coast. 

Those beaches still form the core of why your clients will love Aruba – along with one of the friendliest, most comfortable, easy to navigate destinations in the region. 

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This Turks and Caicos Resort Is Offering 10 Percent Commissions to Travel Advisors 

By: Dana Niland

It’s one one of the most prominent locations on Grace Bay in Turks and Caicos, a destination that has become one of the most sought-after places to visit in the Caribbean right now.

Now one popular Providenciales resort is launching a new program for travel advisors. 

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Rafael Nadal’s First-Ever Caribbean Hotel Is Opening in December. And It’s an All-Inclusive.

By: Caitlin Sullivan

Tennis legend Rafael Nadal is bringing his hotel brand to the Caribbean, Caribbean Travel Advisor has learned. 

The new hotel is opening its doors in December as a unique kind of all-inclusive resort concept with a Mediterranean feel.

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From Aruba to Turks and Caicos, These are the Caribbean’s Newest Hotels

By: Alexander Britell

It’s been a big year for Caribbean hotels, as the region’s pipeline continues to grow — and some major openings already took place, from the new Sandals St Vincent and the Grenadines to the boutique Silversands Beach House in Grenada.

But they’re not alone. There’s more to come in the Caribbean this year, and Caribbean Travel Advisor has you covered with a guide to the next five resorts that will be opening their doors in the Caribbean — all before the end of this year. 

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ASTA CEO Zane Kerby on What Travel Agents Need to Know About the Caribbean Right Now

By: Joe Pike

On the heels of its recent Caribbean Showcase event that brought more than 250 advisors to Sandals Royal Curacao, the American Society of Travel Advisors (ASTA) is already looking ahead to next year’s event, planning ways to prepare advisors for the obstacles ahead.

To learn more about the state of the Caribbean, CTA caught up with Zane Kerby, president and CEO of the ASTA, to talk about challenges advisors are facing, the importance of Caribbean business and what’s trending on the client side.

Here’s what he had to say.

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Iberostar’s Newest Caribbean Resort Has an Opening Date 

By: Caribbean Journal Staff

Iberostar’s highly-anticipated new adults-only resort in the Caribbean now has an opening date, Caribbean Travel Advisor has learned.

So when is it opening its doors? 

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Sandals and Beaches Just Launched a Fall Sale on Their Resorts in Jamaica 

By: Caribbean Journal Staff

Sandals Resorts International has launched a fall sale for its Sandals and Beaches resorts in the Caribbean. 

The Experience Jamaica sale, which is commissionable for travel agents, includes a $350 air credit on stays of five or six nights. 

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How Antigua and Barbuda Is Celebrating Travel Agents 

By: Dana Niland

The first-ever Antigua and Barbuda Black Pineapple Awards—an initiative that honors and celebrates the outstanding achievements of hard-working travel agents from around the world—is set to take place from December 6 to 8, 2024, in Antigua and Barbuda.  

The event, organized by the Antigua and Barbuda Ministry of Tourism and the Antigua and Barbuda Tourism Authority, will bring together over 100 of the destination’s top-producing travel professionals for an exclusive celebration in the twin-island paradise.

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This Is Virtuoso’s Top Caribbean Destination Right Now 

By: Alexander Britell

It’s the top global network for luxury travel in the world: Virtuoso, the network of top-level travel advisors who focus on high-net-worth clients and preferred partners. 

Whether you’re a Virtuoso agent or not, the network’s trends and practices are essential — they’re a sign of where the luxury travel market is going, particularly in the Caribbean. 

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This Is the Biggest Trend in Caribbean Travel Right Now, According to Travel Agents 

By: Joe Pike

During the third annual American Society of Travel Advisors’ (ASTA) Caribbean Travel Showcase in Curacao, many agents shared the hottest trends currently thriving in the Caribbean.

But one seems to be the biggest, agents told Caribbean Travel Advisor. Here’s what else she had to say about trends, obstacles and the habits of today’s Caribbean traveler. 

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The Bahamas Is Booming: An Interview with Director General Latia Duncombe

By: Jesse Scott

The Bahamas is firing on all cylinders. Last year was a landmark year in which the destination welcomed more than 9.65 million visitors, a nearly 33 percent increase over its prior 2019 record. With strong infrastructure and year-round appeal – spanning tourism to real estate – The Bahamas keeps travel agents ever-busy.

At the helm of The Bahamas’ tourism efforts is Latia Duncombe, Director General of The Bahamas’ Ministry of Tourism, Investments and Aviation. She recently chatted with Caribbean Journal about the latest industry trends, regional happenings and evolving travel clientele.

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Marriott’s Next Caribbean Luxury Resort Is On an Largely Unknown Caribbean Island

By: Alexander Britell

It’s arguably the most anticipated new luxury resort in the Caribbean, on an island that has largely been a well-kept secret among travelers. 

It’s opening its doors at the beginning of 2025, and it’s already taking bookings, Caribbean Travel Advisor has confirmed. 

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This Saint Lucia All-Inclusive Has a New Travel Agent Portal

By: Caribbean Journal Staff

One of Saint Lucia’s highest-rated all-inclusive resorts is making a renewed push into the travel agent space, Caribbean Travel Advisor has learned. 

That includes a new travel agent portal, new commissions, booking rewards and new client incentives. 

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Sandals Hosts ASTA Conference at New Curacao Resort, Planning New Beaches Resort

By: Joe Pike

Sandals has seen tremendous success with its newest resort, Sandals Saint Vincent and the Grenadines, which opened its doors earlier this spring. 

That comes two years after it debuted its new Sandals Royal Curacao resort, a property that was home to this week’s ASTA Caribbean Travel Showcase event. 

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The Evolution of AI Was Front and Center at the ASTA’s Caribbean Travel Showcase 

By: Caribbean Journal Staff

The ongoing third annual American Society of Travel Advisors (ASTA) Caribbean Travel Showcase at Sandals Royal Curacao put the spotlight on Sandals Resorts International and the island of Curacao — and the evolution of AI.  

Here’s what you need to know.

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Top Agent: OTA’s Are “Hurting” Travel Advisor Business

By: Joe Pike

The American Society of Travel Advisors (ASTA) just concluded its third annual Caribbean Travel Showcase in Curacao. More than 260 agents and about 50 suppliers attended the much-anticipated event at the new Sandals Royal Curacao. As part of the event, Caribbean Journal chatted with some of the top Caribbean advisors at the show, including Erin Grandorff, who said online travel agencies are once again affecting business.

Here’s what she said about how OTAs are still impacting advisors and about the latest booking trends.

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The “Easiest Caribbean Island to Sell”

By: Joe Pike

More than 260 agents attended the ongoing third annual American Society for Travel Advisors (ASTA) Caribbean Travel Showcase event hosted at the new Sandals Royal Curacao.

One of those agents, Roshni Karnavat, an advisor with Cruise Planners, said while she has learned and implemented the latest selling tactics, she still believes social media is the best way to introduce a client to a destination they might not heard of like Curacao, for example.

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