Caribbean Tourism Director of the Year: William Griffith, Barbados Tourism Marketing Inc. Barbados’ crucial tourism sector has seen remarkable strengthening in recent years, and that’s in large part due to the efforts of Barbados Tourism Marketing, the chief promotion arm for the destination. That strengthening has manifested itself in a number of ways, from high-profile new hotel agreements to a wave of new airlift to an impressive growth in sports and events tourism. That’s without mentioning the country’s surging improvement in the all-important U.S. market, which for a long time was an afterthought for Barbados. Behind all of these developments has been the steady hand of the forward-thinking Griffith, one of the industry’s true authorities.
