Apple Leisure Group’s Caribbean Resort Pipeline Is Booming
By the Caribbean Journal staff
Apple Leisure Group has the largest pipeline of all-inclusives in the Caribbean, the company reported this week, as the Caribbean’s fastest-growing all-inclusive company continued its surge this year.
In a statement, Apple Leisure Group said it was “poised to expand its portfolio of resort management contracts by 36 percent.”
Apple’s subsidiary, AMResorts, has close to 20 resorts in the pipeline in the Caribbean, Mexico, Central and South America.
Overall, AMResorts is aiming to reach the goal of 100 all-inclusive properties signed by 2020 in the wider region.
“The Caribbean and Mexico are the cornerstone of our growth strategy, and with STR reporting a nearly 27 percent year-over-year increase in the number of hotels under construction in the region, there is unprecedented opportunity,” said Javier Coll, Executive Vice President and Chief Strategy Officer of Apple Leisure Group. “Apple Leisure Group offers the distinct advantage of a team with a long history of opening and managing successful resorts, a necessity for owners seeking to break into this highly competitive market.”
That includes the company’s entry into new regional destinations like St Lucia, along with expansion in countries like the Dominican Republic, Costa Rica and Mexico.
Indeed, last month Apple Leisure Group announced plans to open two new resorts in St Lucia.
The new projects cover AMResorts’ six brands: Zoëtry,Secrets, Breathless, Dreams, Now and Sunscape Resorts & Spas.