Margaritaville is expanding in the Caribbean, thanks to a new partnership with Karisma Hotels and Resorts, the company announced.
The agreement introduces “Margaritaville, An All-Inclusive Experience,” which will include new resorts in beachfront destinations around the Caribbean.
“Our partnership with Margaritaville, an esteemed brand filled with flavor, fun, and a likeminded desire to delight travelers with unforgettable vacation experiences, allows us to introduce a collection of new casual luxury resorts set in stunning tropical destinations,” said Mandy Chomat, Executive Vice President of Sales & Marketing at Premier Worldwide Marketing, the exclusive representative of Karisma Hotels & Resorts, in a release. “Karisma’s expertise in delivering elevated all-inclusive concepts around the world makes this partnership a perfect fit. With Margaritaville, we look forward to delivering a taste of the good life very soon.”
Karisma already has 26 properties in its global collection, with plans to own and operate 30 resorts around the world by 2020.
Margaritaville already operates seven resorts and hotels across the southeastern United States and the Caribbean, with eight more locations in development.
“We are excited to team up with Karisma Hotels & Resorts to create a resort product that will deliver carefree vacation experiences in some of the most beautiful places in the world,” said Tamara Baldanza-Dekker, chief marketing officer for Margaritaville. “Karisma, like Margaritaville, puts the guest experience and employee culture above all else. With these common values, and our shared commitment for first class service and exceptional amenities in a fun, relaxed environment, our partnership with Karisma is a match made in paradise.”
