A new villa player aimed at the UK market

By Dana Niland
CJ Contributor

A new tour operator offering an assortment of private villas, villa resorts, and private islands has launched in the UK Market, featuring a range of accommodations in Barbados, the Bahamas, the British Virgin Islands, Jamaica, St Lucia, Anguilla, and Antigua.

Directors Andrea Lovering and Gemma Lewis have developed The Villa Collection in response to travelers’ rising demand for privacy, luxury, and independence in their holiday accommodations, the pair said.

“The brand and our product offering has been carefully designed and selected with the target market in mind,” Lewis said. “We will be offering highly personalized service to our clients and sharing our extensive knowledge and experience to ensure our customers stay in the perfect villa and destination for them.”

Villa options range from luxury beachfront residences, to golf course settings, to private islands such as Necker and Calvigny.

The operator is also in the process of completing its Air Travel Organizer’s Licensing, which will allow it to offer guests complete holiday packages with flights and accommodations.

“Many people initially assume private villas are more expensive than hotels, however, villa rates often work out more affordable per person and clients enjoy privacy and space that a hotel cannot offer,” Lovering said.